My Work
I've worked with brands ranging from small start-ups, to FTSE 100 businesses throughout the UK - helping them to find success on social media. Here are just some examples.
Be.Scot
Be.Scot was a newly launched Scottish branch of an established recruitment firm. They wanted to grow their client base of businesses in Scotland and carve out a space in the recruitment industry. I worked with them across a 3 month launch campaign.
I developed a social media strategy that defined target audience and developed a brand tone of voice that would feel true to the company's vision, but stand out. As it was a new brand the focus was on building brand awareness and engaged users, before looking at lead generation at a later date.
I then created ongoing organic content plans for the company, while also launching a paid social media campaign through LinkedIn - the key platform to reach hiring managers, their audience. I developed ad creative that would convey the 'Scottishness' of the brand, with a simple message - be.scot will get your company's vacant roles filled.
The campaign drove users to the website at a cost of £0.19 per click - significantly cheaper than the £5 per click average on LinkedIn. This was due to the ad campaign standing out against other typically 'corporate' content on LinkedIn - catching our audience's attention and intriguing them more than average.
This campaign was shortlisted as a finalist at the UK Social Media Awards as 'Best use of LinkedIn'.
£0.19 Cost per click
552 new followers
MCC Group Ltd
MCC Group approached me with little existing digital footprint, looking to establish a social media presence for and to grow awareness of their packaging business in the B2B food manufacturing sector.
In such a niche and small industry, and with the nature of a longer B2B buying journey for MCC Group's customers, I took a 'quality > quantity' approach, creating high quality visual content that stood out against competitors: including graphics, e-brochures and photography.
This was then used to build a presence on LinkedIn, outputting organic content that engaged their target audience.
In order to draw higher value traffic to these posts, significant business developments were also pitched to industry press outlets such as online magazines and industry journals. Not only did more new and relevant users to the social media page and website, but established authority and trustworthiness within the industry.
256% increase in impressions
720
new website users
10
press pick ups
